Auto sales & service
Three cars are being written up at the counter and the phone is going.
It finds the last slot before it expires.
It picks up while the counter is full, takes the reg before it takes anything else, and puts the car on a ramp on a day you can actually do it — without naming a fault, naming a price, or telling anybody their car is safe to drive.
Free for 14 days. No card needed.
“My MOT runs out Thursday. Have you got anything before then? Anything at all.”
Takes the reg and reads it back, then searches for the last slot before her expiry date rather than the next one free — and texts her the time and what to bring with her.
Three cars are being written up at the counter and the phone is going.
Their words
Say it the way your callers say it, and watch what it reaches for
The agent has fourteen tools. It has the same fourteen on every one of these pages — what changes with your trade is which one a sentence lands on, and how much of the job is done by the time it puts the phone down.
It hears
“MOT runs out Thursday”
It reaches for
check_availability
Searches for the last slot before her expiry date, not the next one free. Those are different questions.
The words on those chips are the trade’s, not ours: reg, on the ramp, Class 4, advisory, diag, EML. Get one of them wrong on the phone and the person on the other end knows within a sentence.
Run it
Every line on the job card came from a second you can point at
One call, on a rail. Drag it forward and it fills in. Drag it back and it comes apart — the slot empties, the tool leaves the log, and the confirmation un-writes itself.
Agent
Calder Street Garage — you're through to the answering assistant. What's the car, and what's it wanted for?
Tools it ran
- Nothing yet — it is still listening.
Booking-in sheet
- MOT runs out
- Reg
- What's leftPro · Google Calendar connected
- On the rampPro · Google Calendar connected
Tested Wednesday, before her Thursday. The drop window and the wheel nut key are on her phone in writing, and Mirek has a note to sort a courtesy car before she gets there.
Played back in 14 seconds, or listen to the whole call (1:19) at its own pace. The clock on the rail keeps the written call’s time.
Build this agentThe wall
It will not tell you whether your car is safe to drive
Lean on it. The words change as the caller pushes; the answer does not. Push all the way and the only thing that gives is that it stops arguing and fetches a person.
Pressure 1 of 4
Caller
“It's only an orange light. Is it all right to drive it to work and back?”
Agent
I can't tell you that — nobody can, without the car in front of them. I've got half eight tomorrow. If you've any doubt tonight, don't drive it.
One line goes straight over the wall: “let me get you Mirek.” It doesn't win the argument first and it doesn't make her prove the car is bad enough to deserve a person. And if Mirek is out on a road test the transfer simply fails — at which point the reg, the light and her own sentence about it are sitting on the counter before he's parked up. The worst case is a technician ringing her back. It is never a machine talking her into a verdict.
The relay
Whoever you marked for transfers — the owner, the service manager, or the sales floor knows in 11 seconds
Two calls stop being bookings, and both are about a car you have already touched. A customer who has been ringing since Monday about one you're still holding — nobody is calming that down with a booking slot. And someone rejecting a car they bought off you last week, which is a statutory right with a thirty-day clock attached, running from the moment the words are said. Neither of those is a message. They are a person, now, and if nobody picks up they are a written record with a timestamp on it.
0.0s
The caller is still talking. They never hear a hold, and they are never told to ring back.
Your rules
It starts briefed for your trade. The brief is yours to change.
Your trade decides what it knows on day one. You decide the rest — and every line you change shows up in how the next call goes, not in a settings page nobody reads.
No slot until I've got the reg
It won't offer a time before the registration has been read back to it, because the price, the parts and the hours all hang off the car.
Recall letters go to the warranty desk
It takes the reg or the VIN off the letter, offers no opinion on whether it applies, and leaves the message for whoever reads the manufacturer's system.
Nothing in the last test slot of the day
Off. The call goes ahead without it.
Same agent, your vocabulary. The trade seeds the prompt; everything after that is yours, and you can read the whole of it in the dashboard rather than guessing at what it was told.
Go live
A number of its own, briefed for your trade, this afternoon
Everything on this page works on some plan. Here is exactly which, so nothing you just watched turns out to be behind a wall you did not know about.
On any plan
Nothing to connect beyond saving a contact and adding your documents.
- Tells your team, during the call
- Puts the caller through to a person
- Writes down the details you asked for
- Answers questions from your own documents
- Takes a message, in the caller's words
- Knows the date, your hours and the caller's number
Starter — $49 a month
Needs a text-capable number on your account.
- Texts the caller a confirmation
Pro — $249 a month
Needs Google Calendar connected. Until it is, these calls become messages instead.
- Reads your real diary before it offers anything
- Holds someone for a cancellation
- Finds an existing booking to change
- Cancels and frees the slot
- Puts the job in the calendar
Your agent gets a new number; we cannot port your existing one, so the new number sits alongside your line and you forward to it when you are ready. Local numbers only — no mobile or toll-free yet.
What you just proved
Six claims. You operated the ones that are filled in.
- Three kinds of call come in, and it knows which is whichTry it
- It understands how your callers actually talkTry it
- Every line on the paperwork came from a second of the callTry it
- It will not say the thing that would land you in troubleTry it
- When it can't finish a call, a person knows while the caller is still thereTry it
- The brief is yours to changeTry it
The one we did not demonstrate
Roughly a quarter of calls ring out while the shop is open
Our figure, not a study. Ours, and it comes off the clock rather than out of a survey. The biggest hour on the phone and the biggest hour on the counter are the same hour: between eight and ten the drop-off rush is being written up face to face — keys, mileage, “can you also look at the noise” — on the same line the commuters are ringing down. One person on a counter has no overflow. Add the twenty minutes somebody is out road-testing a car to chase an intermittent knock, and the twenty-odd on hold to a manufacturer's technical line, and a quarter of staffed-hours calls is not a dramatic number. We have not printed a seven-day figure: the evenings, the Sunday and the Saturday half-day would roughly double it, and at that point we would be selling you arithmetic rather than a phone. The only automotive answer rate we will put a source against is in the citations below, and read what it measures — American dealerships with switchboards, not four bays and the owner on his back under a car.
Around $55 of work behind each service call you get back
Our figure, not a study. Ours, and deliberately pessimistic. About four calls in ten are genuine new work — the rest are status chases, parts questions, price shoppers who were never booking, a motor factor and a rep. Of those four we assume 45% book, not the 60% the dealer trainers quote. That is 0.18 jobs a call; against a $400 average repair order at a US independent it is $72, and we take a further quarter off for the people who would have rung back anyway. The same sum on this side of the water runs off the one benchmark we can actually cite — £300 average invoice at UK independents to December 2024 — and lands near £40. We hold those two apart rather than converting one into the other, and if your average repair order is not $400, redo it with yours; the shape survives, the number changes. A recovered sales call is a different animal altogether, worth roughly three of these, and we don't blend the two into one average. Two things the figure leaves out on purpose: a status call the phone handles gives an advisor three or four minutes back, and an MOT that looks like fifty quid of work is the front door to a relationship that runs a year at a time — the garage that answers on Tuesday afternoon takes that customer off the one that didn't. We are not going to print a year's worth of this. A workshop's call mix moves with the MOT calendar and an annual figure hides that. We don't know your volume, and a garage owner who has been shown a number like that before can smell it coming.
- About one call in six to a dealership went to voicemail.
- Marchex, mobile call analysis, 2014-09. 1,000 randomly sampled mobile consumer calls to US car dealerships; 16% reached voicemail. Read it for what it is: a decade old, American, and measuring dealerships with a switchboard rather than a four-bay independent with one person on the counter. Marchex sells call tracking and conversation analytics to dealerships.
- The average invoice at a UK independent garage was £300.
- Garage Hive, workshop benchmark, 2025-01. Over a million transactions across 175+ UK workshops, to December 2024. The average already includes cheap MOT-only invoices, which is what makes it safe to build on. Garage Hive sells garage management software.
Questions
What auto sales & service owners ask first
They'll ask it something technical and it'll make something up. Then I've got a bloke on my forecourt saying your phone told him two hundred quid — and I'm the one having that argument, not you.
That is the right risk to name, and it's sharper here than almost anywhere: a careless sentence on this phone doesn't just lose a customer, it becomes a price you're held to or a diagnosis the customer has already accepted before the car arrives. So it states published prices and nothing else — the MOT fee, the menu service, the diagnostic hour — and on a fault call it writes the symptom down the way she said it, with the reg and the mileage on it, then stops. It won't say what's wrong, it won't say what it'll cost, and it won't say the car is safe to drive. But the honest half of the answer is that the calls worth catching mostly aren't technical. MOT runs out Thursday. Is the silver Golf still there. Can I move Thursday to Friday. Is it ready — which it answers by getting your reg and her question to the counter in seconds, not by pretending it can see the ramp. None of those need a technician, and every one of them is going to voicemail at twenty past eight on a Monday while you're taking a locking wheel nut key off somebody in the car park.
Someone rings up and asks what's wrong with it and what it'll cost. What does it actually say?
No to either, and neither is a switch you can turn on. On a fault call it does one thing: writes the symptom down the way she said it — “clunking when I turn, worse when it's cold” — with the reg and the mileage attached, and says a technician will ring. On price it reads what you've published: the MOT fee, the menu service, the diagnostic hour. Everything else is an estimate that comes from a person after the car has been looked at, and it says so in those words. Estimate and quote have different legal weight in this trade, and it never says the second one.
Can it tell me whether a car will pass its MOT?
No, and it won't be pushed into it. A result is recorded on DVSA's testing service by the nominated tester who conducted the test; nobody on a phone can state one, predict one, or hint at one. What it does do is the bit customers actually ring about — book inside the month-minus-a-day window so they keep their anniversary date, and tell them plainly when the last slot before their expiry has gone.
Most of our calls are people chasing a car we've already got. Does that help?
It helps, and it is worth being exact about how, because the obvious answer would be a lie. Nothing in this product can see your ramp, your job sheet or your technician, and the appointment side of it only reads bookings that have not happened yet — the moment her car is actually in your hands it is invisible to the machine. So it does not answer her. It takes the registration, reads it back, takes the question underneath the question — is it ready, can I have it by three, has the part landed — and puts both in front of whoever has her keys while she is still on the line, or transfers her if an advisor can take it. What you get back is the three or four minutes an advisor burns walking to a screen with somebody waiting at the counter, several times a day, and a customer who has been spoken to rather than left ringing out.
Can it ring the customer for authorisation when the bill goes up?
No. It answers calls; it doesn't make them, and it shouldn't make this one. The authorisation call is the conversation that decides what somebody is billed — under the Motor Ombudsman's Service and Repair Code it's an obligation before extra work starts, and in California it's written law. What it can do is stop that call competing with the switchboard: while you're chasing one customer at work for three attempts, the line isn't engaged for everyone else.
It's one number for sales and service. Sunday callers get the sales floor and it's useless to them.
It asks which they want before it does anything else, and the answer changes the tools it's allowed to touch. A Sunday caller with a service question gets a real slot in next week's diary instead of a sales floor that can't book them; a caller about a car on the forecourt gets booked in to drive it and told nothing is held. The two halves of the business stop sharing one answerphone message.
Start
Put it on your auto sales & service line
Fourteen days free, no card. Point your calls at it when you are ready, and take them back the moment you are not.
It answers on the first ring and tells the caller it is an assistant.
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