Salons & spas
Gloves on, tint on, timer running — and the phone is across the room.
It tells the floor before the tint goes on.
It answers at ten to seven and at half eleven on a Saturday, books the service the caller actually names at the length your own list gives it, and books the test before it books the colour.
Free for 14 days. No card needed.
“Sorry — I'm stuck on the M6, twenty minutes late for my colour with Kelly. Can she still do me?”
Finds her booking under the number she is ringing from and alerts the floor while there is still a decision in it — then says plainly that Kelly decides, not the phone. Twenty minutes late on a colour isn't her appointment that moves, it's the two behind her.
Gloves on, tint on, timer running — and the phone is across the room.
Their words
Say it the way your callers say it, and watch what it reaches for
The agent has fourteen tools. It has the same fourteen on every one of these pages — what changes with your trade is which one a sentence lands on, and how much of the job is done by the time it puts the phone down.
It hears
“is Kelly in? it's Sandra”
It reaches for
check_availability
Offers what's free and writes the stylist she asked for onto the booking. It doesn't say who's in.
The words on those chips are the trade’s, not ours: column, regrowth, rent-a-chair, development time, allergy alert test, strand test. Get one of them wrong on the phone and the person on the other end knows within a sentence.
Run it
Every line on the job card came from a second you can point at
One call, on a rail. Drag it forward and it fills in. Drag it back and it comes apart — the slot empties, the tool leaves the log, and the confirmation un-writes itself.
Agent
Colour Rooms, Bishopston — you're through to the salon's booking assistant. What can I get you in for?
Tools it ran
- Nothing yet — it is still listening.
Record card
- What she's having
- Whose column
- Test in the bookPro · Google Calendar connected
- Colour in the bookPro · Google Calendar connected
Two appointments out of one call. Sandra knows why she's coming in tonight, and there's a card waiting to be signed before anybody touches her hair on Friday.
Played back in 14 seconds, or listen to the whole call (1:08) at its own pace. The clock on the rail keeps the written call’s time.
Build this agentThe wall
It will not tell your regular she can skip the allergy alert test
Lean on it. The words change as the caller pushes; the answer does not. Push all the way and the only thing that gives is that it stops arguing and fetches a person.
Pressure 1 of 4
Caller
“Do I have to do that test thing again? I've been coming to you for years.”
Agent
Anyone having colour needs one in date, and I can't see yours from here. It's five minutes and you can do it on your way past.
One thing does get past it: the name of whoever can actually say yes. It says out loud that the rule is yours and not its own, puts her through to the floor, and warns her the answer may still be no. It does not soften a rule to get off the phone, and it does not argue with your clients on your behalf.
The relay
The owner, or whoever you've marked to take a reaction knows in 11 seconds
Two calls stop being bookings. A reaction — a scalp that's blistered, a lip line swollen after a wax, an eye closed up after lashes — and a colour that has gone wrong on someone who is upset about it. The first needs a qualified person and possibly a doctor; the second needs you, and no admission of fault from a phone. Nobody leaves a message on either of them: the alert goes out to whoever is on the list while she is still talking, and then she is put through.
0.0s
The caller is still talking. They never hear a hold, and they are never told to ring back.
Your rules
It starts briefed for your trade. The brief is yours to change.
Your trade decides what it knows on day one. You decide the rest — and every line you change shows up in how the next call goes, not in a settings page nobody reads.
Two bookings for every colour, never one
A colour call turns into a five-minute test first and the colour on the far side of forty-eight hours, and she is told why before she picks a day.
Keep the treatment out of the text
Confirmations carry the time and the salon and nothing else. A Hollywood on a lock screen in somebody's kitchen only has to happen once.
Hold Saturday for colour
Off. The call goes ahead without it.
Same agent, your vocabulary. The trade seeds the prompt; everything after that is yours, and you can read the whole of it in the dashboard rather than guessing at what it was told.
Go live
A number of its own, briefed for your trade, this afternoon
Everything on this page works on some plan. Here is exactly which, so nothing you just watched turns out to be behind a wall you did not know about.
On any plan
Nothing to connect beyond saving a contact and adding your documents.
- Answers questions from your own documents
- Puts the caller through to a person
- Writes down the details you asked for
- Takes a message, in the caller's words
- Knows the date, your hours and the caller's number
- Tells your team, during the call
Starter — $49 a month
Needs a text-capable number on your account.
- Texts the caller a confirmation
Pro — $249 a month
Needs Google Calendar connected. Until it is, these calls become messages instead.
- Reads your real diary before it offers anything
- Finds an existing booking to change
- Holds someone for a cancellation
- Puts the job in the calendar
Your agent gets a new number; we cannot port your existing one, so the new number sits alongside your line and you forward to it when you are ready. Local numbers only — no mobile or toll-free yet.
What you just proved
Six claims. You operated the ones that are filled in.
- Three kinds of call come in, and it knows which is whichTry it
- It understands how your callers actually talkTry it
- Every line on the paperwork came from a second of the callTry it
- It will not say the thing that would land you in troubleTry it
- When it can't finish a call, a person knows while the caller is still thereTry it
- The brief is yours to changeTry it
The one we did not demonstrate
About three calls in ten go unanswered in the hours you're open
Our figure, not a study. Our estimate, and worth saying why it is only that: nobody credible publishes a missed-call rate for this trade. The dramatic ones in circulation — 35–40% at peak, 1.82 billion missed salon calls a year — come from companies selling AI receptionists, and the report behind them says in its own pages that it synthesises Census and trade-association estimates and contains no call-log data. Ours comes from the shape of the week instead. A salon with a real front desk is nearer one in ten; a salon without one, which is most of this market, nearer one in three; Saturday between ten and three, comfortably over half. And that counts trading hours only — closed Mondays and Sundays and shut at half five, the line is unattended for roughly seventy percent of the week's clock, which is arithmetic rather than a claim. Before you believe a word of it: your network will itemise missed and abandoned calls by hour for nothing, and that is the number this page should be judged against.
About £17 for each call you get back — $23 in a US salon
Our figure, not a study. Our arithmetic, in the currency the rest of this page is written in, and shown so you can argue with it. A blended ticket — men's cuts, brows, an infill, a blow-dry — averages about £55, not the price of a balayage, and using the colour price here would be the easiest way to flatter this number. Of ten calls you get back, roughly three book: three are existing clients moving or cancelling, two are questions, two ring four salons and book none of them. Take off the 3% who never turn up and the 8% who cancel and it lands near £17. The US figure is the same arithmetic run on US prices — a $75 blended ticket, $23 — and not this one through an exchange rate. Note the words got back: a third of the people who ring a salon and get nothing find it anyway, so count the calls you actually recovered rather than the ones you missed. Two things we left out because we can't prove them for your salon: a colour client comes back every six to eight weeks rather than once, and a cancellation you hear about the night before is a slot you can still sell. We have not multiplied any of it by your call volume, and we are not going to.
- A booked appointment is not money until somebody sits down.
- Zenoti, Benchmark Report, 2025. Transaction data from more than 30,000 salon, spa and medspa businesses across the US and Canada, covering calendar year 2024: 3% no-show and 8% cancellation on salon appointments. The report carries a year and no month, so neither do we. Zenoti sells salon and spa booking software.
Questions
What salons & spas owners ask first
It'll book things wrong. Someone rings up wanting “a colour”, it puts them in for an hour, and it's a correction — and now my whole Saturday's out the back door.
That is the right fear, and it is worse than she says: under-booking a colour does not cost one appointment, it derails every column behind it for the rest of the day, which is materially worse than not answering the phone at all. So it is not allowed to decide what a service is. It books what the caller names, off your own service list, at your own length — and when the name she uses isn't on that list, it asks her which one she means rather than picking. The moment a call contains box dye, henna, extensions, a wedding, the word correction, or anything it would have to guess at, it books a twenty-minute consultation and flags it to you. A consultation booked in error costs you twenty minutes. A colour booked in error costs you the afternoon. It is built to make the cheap mistake.
Sandra's been coming to me fifteen years. She'll clock in two seconds that it's a machine.
She will, and she won't be talking to it. Sandra rings at eleven on a Tuesday, Kelly picks up, and nothing about that changes — while the salon is open and somebody is free, the phone is theirs. What this takes is the twenty-to-seven call, the Sunday call, and the Saturday at half eleven when every column is full and the phone rings eight times and dies. Those callers are not getting a relationship today. They are getting an answerphone, and then the next salon on the list.
Can it put someone in a particular stylist's column?
No — and be careful of anything that says it can. It reads one diary, the one you connected, and it offers the times that diary has free. The stylist the caller names goes onto the booking exactly as she asked for her, and the person who opens the book in the morning does what a person has always done with it. That is a limit and we would rather print it than have Sandra turn up on Friday for a Kelly who isn't in. What it will never do is quietly move her into somebody else's column to fill a gap — clients are loyal to a person, not a building, and that is the one mistake a machine would make cheerfully.
What about the girls who rent chairs off me?
It doesn't book them, price them or speak for them. A chair renter is a separate business under your roof with her own diary, her own prices and her own clients, and a phone that books into her column on your behalf is a problem you didn't have before. A caller asking for her gets a message taken with her name on it, and she rings back. If she wants her own diary connected, that is her arrangement to make, not yours.
They ask me constantly whether things are safe — pregnancy, medication, their skin. What does it say?
Nothing, and that is the whole answer. Pregnancy and highlights, isotretinoin and waxing, a diabetic foot in a pedicure, blood thinners and microblading, a scalp condition, hair loss after chemotherapy — every one of those arrives on this phone dressed as a booking question, and there is no version of this where a machine is entitled to answer it. It does not screen, does not reassure, and specifically does not say “that's usually fine”. It gets a person. Handing over quickly is not the product failing here; it is the product working.
Will it argue with someone about a deposit or a late cancellation?
It reads your policy back as you wrote it, and it never waives a charge, discounts one or negotiates — it cannot take a payment either, so there is nothing for it to give away. A dispute goes to you with the booking attached. What it does do is make the cancellation easy to make at six the night before instead of nine the next morning: a cancellation you hear about in time is a chair you can still sell, and a no-show is chair time that no longer exists.
Start
Put it on your salons & spas line
Fourteen days free, no card. Point your calls at it when you are ready, and take them back the moment you are not.
It answers on the first ring and tells the caller it is an assistant.
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